Redesigning a website causes serious headaches, but in most instances, it needs to be done for the sake of aligning with new technology and a better user experience. The redesign had been effectively done, and it really does increase search engine performance, drive increased traffic, and boost conversion.
Here is a brief guide explaining how to get your redesign to ensure its SEO success.
Why Redesigning Helps Build SEO
In such an instance, these kind of problems include slow page loading speed, poor mobile usability, and factors contributing to low rankings. But with a redesign, one can fix all those and embed Seo best practices of the hour.
Pre-Redesign Checklist
- Conduct a Website Audit
Things to look for include technical issues, which can be detected with tools like Google Search Console. - Analyze Keyword Performance
Understanding the keywords that are currently driving traffic to your company-ensuring that they remain consistent-is key. - Set Out the New Site Structure
Ensure the sitemap is laid out correctly for navigation and internal linking.
SEO Best Practices To Consider During a Redesign
- Retain URL Structures
Never break the existing links, keep your URL structure similar. Use 301 for such changes. - Optimize Content
Revamp the old content with updated keywords, meta descriptions, and alt tags for images. - Enhance Loading Speeds
Images must be compressed, caching must be enabled and less JavaScript should be rendered.
Post-Redesign SEO Monitoring
- Analytics Setup
Use Google Analytics and search console to keep track of traffic, rankings, and user behavior. - Check for Errors
Ensure there are no broken links or missing pages. - Performance Tracking
Monitor your site’s performance consistently and update where necessary.
Redesigning offers a handy way through which to positively reshape and re-image both your firm/brand and its search engine presence. It ensures, from the outset, that the new-look site provides aesthetic appeal and produces results.
